Definitions:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.

Semantic website optimization (SWO) is the process that determines the way search engines associate words and rank the relevance of a web page using the totality of word variations.

Instead of keywords stuffing, you can use alternate words or variations of the key words, which strengthen the overall relevance of the page to the key words used in the search.

The reason I am writing this mini article is to optimize my website and improve my ranking.

Take the word “optimization” which is my most important key word, and see how by using the principles of semantic website optimization (SWO), I elevate the relevance of this page for the search term “optimization”.

A quick search on Google keyword tool, shows the following words are semantic variations of “optimization”:

Optimize, Performance, Position, Analysis and placement.

This allows production of a highly relevant sentence using variations of “optimization” increasing my ranking and relevance without repeating the word “optimization” multiple times:

I now optimize the performance of this page’s position in Google via analysis of the keywords I use, which in turn will affect search engine placement.