Located in the heart of Charlotte, our remote services extend to clients worldwide. We specialize in Charlotte SEO, offering a comprehensive range of web design and search engine optimization solutions.
Our office is conveniently situated in downtown Charlotte at 600 East 4th Street, Charlotte, NC 28202.
Elevate your organic traffic with the expertise of a seasoned Charlotte SEO specialist.
We provide cost-effective search engine optimization services, implementing precise SEO techniques. You can anticipate innovative and creative digital marketing strategies tailored to your needs. Seize the opportunity to capture your share of the Charlotte market by harnessing our SEO expertise. With 25 years of experience as an innovative SEO specialist based in Charlotte, we offer website optimization services aimed at boosting your organic ranking on major search engines like Google, Yahoo, and Bing.
Benefit from a combination of web design and SEO expertise from our accomplished senior Charlotte SEO consultant.
Our team possesses a wealth of digital marketing talent, consistently driving substantial traffic to our clients’ websites. Recognizing the pivotal role of effective SEO in achieving success, we began practicing SEO on our own websites 25 years ago, long before the term “search engine optimization” was widely recognized. We honed our website optimization skills through hands-on trial and error.
Since 1996, we have been delivering SEO services to a diverse range of local, national, and global companies. Our services encompass comprehensive technical SEO site audits, seamless site migrations, meticulous keyword research, precise on-page optimization, strategic internal linking, taxonomy structuring, and thorough competitive research.
Furthermore, we offer a wide array of SEO services, including SEO backlinking, on-page optimization, SEO audits, WordPress off-page optimization, social media marketing, Google Analytics implementation, content creation, and search engine marketing (SEM).
Our unique approach to web design ensures you receive an eye-catching WordPress website meticulously optimized for high rankings on Google. We are the definitive authority on successful SEO in Charlotte, offering you a pathway to stand out among the millions competing for a spot on Google’s coveted first page.
We specialize in general site SEO, landing pages, and consumer product websites. If your goal is to have your top-notch product or service featured on Google’s first page, we can turn that into a reality. Our approach prioritizes substance over flash – we employ a basic WordPress theme that provides SEO information clearly and effectively, avoiding flashy animations. As a retired SEO expert dedicated to special internet marketing projects, we operate from our home in a quiet, private setting. Our streamlined operation eschews the need for secretaries, receptionists, or costly office space, enabling us to offer substantial cost savings to you. Our commitment to our clients is unwavering and steadfast. When you engage our services, we are wholeheartedly committed to ensuring the success of your project.
As our SEO client, you gain access to unparalleled expertise gained from 25 years of experience in the realm of Search Engine Optimization. Given that Google’s reach is global, SEO is naturally an international service. Regardless of your location, our services can benefit you. We provide comprehensive support, including domain name registration, hosting setup, server configuration, and the establishment of Google Analytics and webmaster tools (search console) accounts. We provide live tutorials over Skype, guiding you on how to maintain the site, utilize it effectively, and continue with SEO optimization independently as your site evolves, such as when adding new products.
It’s essential to acknowledge that the nature of SEO doesn’t guarantee success, especially given the intense competition. Securing a place on Google’s first page is a formidable challenge, considering the limited space of just 10 results among millions of competing pages. When you engage us to propel you onto Google’s first page, your odds of success significantly increase. Nevertheless, it’s important to recognize that success isn’t guaranteed due to the inherent nature of the digital landscape.
Key Insights for Effective SEO:
While WordPress themes are primarily designed by designers who may lack expertise in SEO, themes can sometimes be riddled with SEO errors. To illustrate this point, consider our experience. Initially, we designed this blog using a WordPress theme developed by WordPress itself, the “2021” theme, the default WordPress theme for 2021.
Over time, we noticed that our site was being penalized because Google considered the tags at the bottom of the page to be “clickable elements too close to each other,” rendering our site “not mobile-friendly.” Subsequently, we switched to the Avada theme, the best-selling WordPress theme of all time. However, we encountered the same issue yet again. We had to resort to custom coding to ensure adequate spacing around the tags. Following this adjustment, our site was deemed mobile-friendly by Google.
Local SEO Expertise:
Are you located in Charlotte and in search of a professional SEO freelancer?
While keywords have been a focal point in the SEO community, it’s worth noting that keywords are losing their relevance. This shift is due to the recognition that long-tail search phrases yield more accurate and effective results aligned with search intent.
Consider the keyword “car” as an example. While cars are ubiquitous and in demand, people no longer search for just a generic “car.” Instead, they employ longer, more specific search phrases like “Black automatic 2020 Honda Civic with leather seats.” Thus, while the search is about a car, the keyword “car” itself has diminished in significance. SEO specialists are now inclined to focus on long-tail search phrases, optimizing websites to align with these phrases and enhance relevancy.
Google’s Local Focus:
Google assumes that most searches pertain to local products or services, which holds true for many scenarios. When searching for a movie, restaurant, or cleaning service, people often seek local options. However, some services possess a global reach. Search Engine Optimization, being an online service, can be accessed from anywhere around the world. Nevertheless, Google typically prioritizes local results. For instance, when searching for a “CHARLOTTE SEO Consultant,” Google will predominantly display results from Charlotte-based companies. Your site may not appear unless it’s rooted in Charlotte.
Creating a “Contact Us” page with a Charlotte address helps your site surface in local Charlotte searches for SEO. However, expanding this visibility to other locations demands a strategic approach. By generating tags with “City + SEO,” such as NYC SEO, Houston SEO, Chicago SEO, you can indicate your presence in major cities globally. Yet, there’s a fine line to tread: flooding your site with numerous city-related tags can lead to penalization for spammy behavior. Careful calibration is essential to achieve balance.
Unveiling Google’s Secrets:
Google’s ranking algorithm, the determinant of success or obscurity, remains shrouded in secrecy. Even SEO experts lack precise knowledge of the algorithm’s inner workings. The internet abounds with speculations about the algorithm’s intricacies, often propagated by well-meaning sources. Information spreads rapidly, with each site copying and disseminating the same information, creating a web of potentially inaccurate data.
Considering this complexity, we’ve identified a range of factors influencing rankings. While it’s difficult to definitively rank their importance, content relevance emerges as a cornerstone. The alignment of page content with the search query is pivotal. Interestingly, your ranking isn’t solely contingent on the quality of your product or service, but rather on your adeptness in crafting compelling content that resonates with search intent.