Based in Boston, I offer remote services to clients worldwide. Boston SEO Expert & Consultant Offering Web Design & Search Engine Optimization Services.
Our offices are located right downtown Boston: 700 Boylston St, Boston, MA 02116, United States
Did You Know? You Can Now Put A Dollar Value on SEO!
How much is SEO worth to you? You can put an exact accurate dollar value on SEO. Google Pay Per Click Ads vary in cost, but the average cost is about $2.00 per click. Large companies that get about 50,000 visitors per month are paying Google $100,000/month for this traffic. (That is $1.2 Million/year). Let’s say that you are a small company, seeking about 50 visitors a day. If you can get these 50 visitors free with organic rankings, you are saving $100/day, $3000/month or $36,000/year.
Conclusion: It is therefore easy to calculate the exact accurate SEO value to you. Just decide what your target number of daily visitors should be, and then you can see clearly why SEO is so precious. Paying for SEO that will generate organic traffic is the cheapest way to get visitors to your site, and the best investment you can make for your business.
Boost your organic traffic with a senior Boston SEO Expert.
Search engine optimization services and precision SEO techniques offered at affordable prices. Innovative and creative digital marketing strategies will be applied. Grab Your Share Of The Boston Market By Capitalizing On My SEO Might! An Innovative SEO specialist based in Boston with 25 years experience offering website optimization to boost your organic ranking on Google, Yahoo and Bing.
Web Design and SEO By A Professional Senior Boston SEO Consultant.
I Have Digital Marketing Talent & I Generate Massive Traffic. Because you are reading this page, you know that it is SEO that decides whether you make money or not. I started doing SEO on my own sites 25 years ago, long before the words “search engine optimization” even existed. I mastered the art of website optimization the hard way; through trial and error.
Since 1996 I have been providing SEO services to various local, national and global companies. My service includes detailed technical SEO site audits, site migrations, keyword research, on-page optimization, internal linking, taxonomy structuring & competitive research.
I also provide SEO Backlinking, On-Page Optimization, SEO Audit, WordPress Off-page Optimization, Social Media Marketing, Google Analytics, Content Writing and Search Engine Marketing (SEM).
My brand of web design provides you with a stunning WordPress website, highly optimized for ranking on Google. I am the expert for successful SEO in Boston, paving the way for you to beat the odds of one out of millions vying to be on Google’s first page.
I specialize in general site SEO, landing pages and consumer products websites. You need your hot product or service on Google’s first page. I make that happen. You will notice I am using a basic WordPress theme, rather than dazzling you with animation, I am giving you the SEO facts just the way they are. Being a retired SEO working on special internet marketing projects, I work from home, in a quiet private environment. I run a very streamlined operation without secretaries, receptionists, or a high rent office. The savings passed on to you are substantial. I am very dedicated and loyal to my clients. Once you engage my services I am entirely committed to making your project a success.
As my SEO client you receive the unparalleled expertise of 25 years of Search Engine Optimization experience. Google is worldwide – SEO is a worldwide service. Wherever your location, you will benefit from my service. I provide you with domain name registration, hosting set-up, server configuration and opening Google analytics and webmaster tools (search console) accounts. You receive a tutorial (live on Skype) how to continue maintaining the site, how to use it and how to continue with SEO optimization on your own, in the event of an evolving site. (Like adding new products for example). You need to be aware that the nature of SEO is such that success is not guaranteed, that being on Google’s page 1 is close to impossible, as there are millions of pages trying to be on the same page – which normally has only 10 results. When you hire me to put you on Google’s first page, your opportunities for success are greatly magnified, but you need to know that the result cannot be guaranteed, it is just the nature of the beast.
Top Important And Helpful SEO Insights You Must Know!
- WordPress themes are designed by…designers, and they know very little about SEO. Search Engine Optimization is not their area of expertise. So you need to be aware that any theme you purchase and install on your site, is going to be full of SEO errors. I will illustrate how profoundly deep this situation is: I originally designed this blog using a WordPress theme designed by…WordPress. You would think that WordPress developers are highly qualified to design a site using all SEO’s best practices. I used the theme “2021” which is the default WordPress theme for 2021.
- After a while I noticed my site was being penalized, and Google claimed the tags on the bottom of the page are “clickable elements which are too close to each other”, and my site was deemed to be “Not mobile friendly”. I then changed my theme to Avada, the theme I am using now, which is the all time best selling WordPress theme. Guess what…? Same issue exactly. I then did some custom coding to ensure the tags have enough space around them. Now my site is deemed mobile friendly by Google.
Are you based in Boston? Looking For A Professional SEO Freelancer?
The entire SEO community talks about keywords and keywords research. Believe it or not, they are all wrong. Keywords are a thing of the past and no longer relevant to search engine optimization. Why? Because the world has now figured out that long tail search phrases deliver much better results which are a lot more accurate and compatible with the intent of the search.
Let’s take the keyword “car” for example. Everyone has one, needs one or wants one…and yet, no one will search for a “car”, people will rather use a long tail search like this; “Black automatic 2020 Honda Civic with leather seats”. So yes, the search is for a car, but “car” as a keyword, is no longer relevant. Webmasters and Search engine optimization specialists now focus on search phrases knows as long tail searches, and we optimize websites accordingly.
I am a retired senior SEO consultant in BOSTON
Google always assumes that if someone is performing a search, it is for a local product or service. It is a good assumption for many searches: when you are looking for a movie, a restaurant, a cleaning service, you are likely looking for someone in your local area. But sometimes services can be global. Search Engine Optimization is an online service that can be offered and received anywhere in the world. And yet, Google gives priority to local results. For example, if someone is looking for “BOSTON SEO Consultant”, Google will offer many results from companies based in BOSTON, but my site will not come up, unless it is based in BOSTON.
When I create a “Contact Us” page, and provide a Boston physical address, then yes, my site will come up in local searches for SEO In Boston, but…nowhere else. The only way to solve this is to let Google know that I am in ALL of the 1000 major cities in the world. This is done by creating tags with “City + SEO”, for example, NYC SEO, Houston SEO, Chicago SEO and so on. But this poses a substantial risk: If I create 1000 such tags, my site will be considered spam and will be penalized. So I created tags to enable my site to rank in some cities, while giving up other cities.
Google knows how to keep a secret
Google’s ranking algorithm that determines either riches or impoverishment, is so well kept, that no one knows what it is. Expert sites offering SEO advice do not know what exactly the algorithm is. It is all speculation. Understand the way the internet works: One site publishes a blog about the algorithm and what makes your site rank well. If it makes sense and the site has a good reputation, the article is copied about 1000 times, even though there is no hard evidence that the information is accurate. The new 1000 blogs will also get copied, thousands of times, and within 10 days, you have Millions of pages all “stating” and “confirming” the details of the Google algorithm, when all along no one, not even one person outside of Google engineers, knows what it is.
With this in mind, here is a list of factors I have found to influence rankings. Which is more important? Well, I won’t state with certainty although I believe that page content and its relevancy to the actual search phrase is the most important factor. It is actually very sad that your ranking has NOTHING to do with how good your service is, how qualified you are or how good your product is; it all depends on your writing skills and how well the content on the page is written and presented.
Here are the main determining factors for Google ranking:
Relevance of overall page content, Quality of linking sites & pages, Use of query-relevant words & phrases, Domain’s perceived expertise, authority & trust, Mobile friendliness, Exact match keyword use, Quantity & diversity of linking websites and Content’s accuracy with accepted facts.
What is the optimal density of keywords in content, and how often should you use long tail search terms?
The first 6 keywords are easy. There should be one main, major keyword in the HTML Title Tag, the HTML Description tag and the page Text H1 tag. These 3 locations are an absolute must for the main keywords. Ideally, each one of these key words will be repeated within the same tag via semantics. In other words, the exact same meaning, but different words, for example: SEO and Search Engine Optimization, Expert and Consultant.
So one key phrase can be “SEO Expert in Boston” the second one can be “Boston Search Engine Optimization Consultant”. As far as Google is concerned, BOTH these phrases have the EXACT same meaning, but they are not spam because the actual words are different. The big question is how many times should the keywords appear in the content?
The answer is simple and logical. You have to mention the keywords as often as possible, because this is how Google knows what the article is about. But if you use the keywords too often, even semantic keywords, it may be considered spam. So the simple answer is this: Use keywords as often and as frequently as possible, as long as they flow NATURALLY in the text. If you are writing a blog about SEO, you insert the word as often as possible, but it has to be natural. “Natural” has no mathematical definition, it is just based on logic and should “feel right” when you read the text. If something feels “off”, well, Google will get the same feeling.
Important helpful, useful and easy to use SEO tip guaranteed to boost ranking & traffic in Boston!
This is where most people miss a golden opportunity: Image Optimization. Not to be confused with image SIZE optimization, which reduces the image weight for a quick page load, I am referring to image SEO optimization. Every search on Google generates image results, as well as page results. And yet, 90% of webmasters are focusing on page results ONLY and are neglecting images.
How to SEO optimize an image, and make it rank on page 1? Give the image a meaningful name. If you are a supplier, insert the word in the image title. If you are a wholesaler, insert the word in the title. Populate the image title with all the key words that you would use to create a page title. Images are evaluated similarly to pages, and just like any page or blog, the title is the very first thing Google will look at. In fact, the title in images is much more important than the title in pages or blogs because images have NO text content, Google has very LITTLE info with which to evaluate the relevance of an image to the search phrase!
In addition, give your image Alt Text, Caption and Description, just like you would give a blog or a post. You will be surprised how easy it is to rank well for images, as the competition is sharply reduced! It really works!
Are you based in Boston? Looking for a Boston webmaster specializing in Search Engine Optimization?
Boston is one of the largest cities in the US, located in South California and is known for its mild comfortable weather. Being a huge metropolitan hub, the greater Boston area has about 7.31 million residents, from all races and nationalities. Every business in the greater Boston area will benefit from a well optimized website that will get found and pull in a significant amount of new business coming from Google organic search results.
Optimizing a website for Google is actually not complicated at all. The big agencies try to make SEO look complex and difficult. Its not. No complex mathematical formulas or algorithms are required. And Google plays fair. If you create a simple, straightforward site, without playing games, no tricks, no key words stuffing, just plain common sense English describing your product or service, you will rank well. Of course you will need good knowledge of a website structure, and you will need to know what Google looks for and where.
It all boils down to good original content and smart use of HTML tags, post tags, and all this comes with… experience. If you had to cross the Sahara desert, would you hire an agency that will provide you with a “newbie guide”, or would you rather hire a freelancer who has been crossing the Sahara back and forth for 25 years…? That’s what I thought. Hit the contact link.
WordPress Post Tags Are The Most Powerful SEO Tool Ever!
Everything You Need To Know About WordPress Tags And How To Unleash Their Incredible Power:
WordPress tags play a crucial role in organizing your site’s posts, as posts are placed in archives called tags. They help boost your page views and offer a great experience to your site visitors. But beyond user experience, tags are a “ranking probability multiplier” that will enhance your SEO strategy and boost your visibility in search engines exponentially. To understand WordPress post tags, you need to first understand some fundamentals. Did you know that every page of a website is in fact…2 pages? First there is the “real” page, called the HTML page, containing all content, but also containing code and CSS instructions to the browser about how to display the page.
When you download and then view a page, you are seeing it the way the browser is showing it to you, but the real original page is “behind” the page you are viewing. That original page is called the “source page”. To view it, right click on the mouse, and select the option “view page source”.
The most important element on the source page is the HTML title. This title is the very first thing Google looks at. To view the HTML title, you can look at the page source, or easier and faster, hover your mouse over the browser tab and the html title will be displayed. Not to be confused with the H1 text title on the page the browser is showing you.
Did you know the founders of Google majored in Library studies? Google’s basic search criterion is the exact same criteria as used in libraries when searching for a book. Books are searched based on their TITLE. This is the fundamental way to find a book in a library, and this is the fundamental way to find a web page as well. This logic has never changed.
If you search for “How to optimize a website”, Google will offer webpages with the HTML title “How to optimize a website”. Books always have only ONE title, but in WordPress, the “book”, i.e. the post, can have multiple HTML titles, which can make the post come up in many different searches for different key words. When you create a post, you can add relevant tags. When WordPress publishes the post, it will automatically create archives, one archive for each tag. Each archive will contain the blog you just posted. If you created 100 tags in the post, within several seconds, WordPress will create 100 pages with your new post, but each one of these 100 pages has a unique HTML title! The archive title is “the tag”. In this case, with 100 tags in your post, you are giving yourself 100 different ways to be found by Google, Bing and Yahoo!
For example, if a tag is “Best SEO Tip Ever”, the HTML title of the archive is “Best SEO Tip Ever”! Inserting 100 tags into a post will save you all the time and work involved in creating 100 different pages with different HTML titles MANUALLY, WordPress does all this for you, in seconds! This is the best and most powerful SEO tool, because instead of having just one page with one HTML title, you now have 100 pages with different HTML titles, multiplying your chances to rank by 100! And this is “per blog”. If you post 10 blogs on your site, and add 100 tags to each one, you now have 1000 pages competing for ranking instead of just 10!
Regardless of what your site is about, there are surely thousands of different searches that are relevant to your site… Ideally you will have thousands of pages with thousands of different HTML titles so regardless of which key words the searcher types into the browser; you will have a page with a HTML title that matches this key phrase perfectly! And the only easy and fast way to create thousands of pages with thousands of different titles is by inserting tags into WordPress posts.
Is this powerful enough for you? In addition, the actual tags themselves on the post contribute to the post’s content, and if you create your tags wisely, with the most relevant keywords to your subject matter, you are at the same time increasing the content value of the page itself, as the tags become a part of the page content. You might not fully appreciate the power of this WordPress feature, but I can tell you that many years ago, I used to create websites with straight HTML, (a long time before WordPress even existed), nothing was automated, and I had to create page by page, manually, if I wanted more pages with more titles! WordPress Tags are insanely good!
I should mention that no one really knows how many post tags can be inserted into a post. Most experts claim 5-15 tags are ideal, but they offer no explanation as to how they arrived at these numbers…the claims are baseless. I believe, based on multiple projects, that up to 99 tags per post is alright, and more than that there is a risk of the tags being considered keywords stuffing. If you want to play it safe, you can divide the post into 3 smaller posts, and insert 33 tags into each one, you will still have the 99 tags you want, albeit pages will be shorter.
Checks your website for over 50 technical issues & warnings and provides actionable tips on how to fix them.
Detect and get rid of toxic backlinks to avoid search engine penalties.
On Page SEO Checker
Get info and suggestions about sharpening your on page optimization. • Evaluate your site against competitors
Perform a deep competitive analysis by comparing up to 5 competitors, observe their common and unique keywords, see their positions in paid/organic/PLA search results and get a clear visualized data.
Competitors Discovery Report
Discover your rivals and see which keywords bring them most traffic. Analyze the top 10 websites ranking for the keywords you’re targeting.
Identify ways to increase website optimization
Get a list of tailored insights on how to get a higher rank in search results: websites to earn backlinks from, semantically related keywords to add to your keyword list and pages to optimize.
Organic Traffic Insights
Unlock “not provided” keywords in Google Analytics, see how much traffic they brought to your websites and identify the pages that are already ranking well to focus on their optimization. Backlinks Checker Track all the pages linking to a website or URL. Analyze these backlinks in terms of referring websites & IPs, domains, anchors, side by side comparison.
Discover keywords provided by Google
Keyword Sourcing: Get thousands of keyword ideas coming directly from Google AdWords. Build long tail keyword phrases using Google’s keyword grouping feature. Sort and filter keywords by search volume, keyword difficulty and competitive density.
Phrase Match Report
Get a list of extended keyword variations containing your target query in order to boost your keyword research.
Related Keywords Report
Discover search terms and phrases semantically related to your target keywords, including synonyms, misspellings, acronyms, abbreviations, singular and plural forms in order to rank for more search queries. Identify the keywords your competitors are ranking for which you are still missing.
Create Unique Compelling SEO Optimized Content
Write optimized SEO content based on the top 10 ranking pages for the keywords you want to target. Get recommendations on semantically related words, readability, text length and keyword usage in meta tags. Track and report your results.
Monitor your position in the SERP of any location and compare yourself against competitors. Manage large groups of keywords by adding tags and view keyword rankings as they appear on different devices.
Boston Web Design With Optimization
No one will come to your website to be entertained or to see beautiful animation. People will come to your website for one reason, and one reason only: to get information. I create a very simple, straight forward website, presenting the information you want to provide, in an easy and user friendly way. The websites I design are clean, easy to use, with an attractive look that will leave a deep lasting impression on your visitors. My main concern is getting traffic to your site, and as an SEO specialist, I will create your site with optimization built in. I don’t mean to brag, but…web designers usually know very little about SEO and website optimization. If you hire me to design your website, you will get a highly optimized site, not just a good looking site that will just sit there…with no visitors. The websites I design are 100% responsive; they will look good on any screen size and on any device.
The Difference Between An Incoming Link And A Link Exchange
A link exchange is when a site links to your site, in exchange for a reciprocal link going back. This is usually arranged, and has less value than a one way incoming link. A one way incoming link tells Google that the site owner in question thought your content is important enough to create a link to it, WITHOUT requiring a link back. It is better therefore to have incoming links, as opposed to link exchanges, and the way to achieve this, is have site A link into your site, and your outgoing link will go to site B, which also belongs to the owner of site A.
Can Boston SEO Services Be Guaranteed?
If you come across any SEO company that Guarantees results…run! If you search for “SEO” you will get about 853 million results. But the average search will yield about 1 million results, arranged 10 per page, for a total of 100,000 pages. If you want to be listed on results page no.1, your chances are…1:100,000. The only thing guaranteed about this, is that your chances, mathematically speaking, are VERY remote, and close to…zero. Sure, a SEO expert can improve your ranking chances substantially, but still, to “guarantee” anything is…dishonest. I go to great lengths to make sure my clients understand the chances. Having said that, one thing is guaranteed: If you hire a professional SEO specialist, your chances of ranking better are substantially increased compared to trying to SEO your site yourself.
Conclusion: I hope you enjoyed my blog and learned some stuff you never knew about. Keep in mind that I revealed as much as possible about optimizing a website, without compromising some of my top secret methods. You can safely assume I have additional powerful SEO techniques in my tool box which remain confidential. I would love to optimize your website and look forward to the opportunity!
Did You Know?
25 years ago, when Google had fewer customers than today, they used to show their appreciation. I was one of the first people to pay for Google Adwords when they came out, approx. 25 years ago. I was surprised when I received a Xmas gift from Google: a large towel with the Google logo on it! It is an interesting story, although I doubt they still do this…times have changed.
My Offer: The list of possible services related to web design and search engine optimization is practically limitless. Also, a local website targeting local business is optimized completely differently than a worldwide site targeting the entire world. Not only is the optimization different, the actual site structure is different; and the success of site optimization largely depends on site structure.
Most SEOs offer only pre-defined packages of service for sale. No such limitations here. With my affordable internet marketing services, you select, mix, match only the optimal configurations best suited to your needs: Web Design – No website? No problem! I design one for you. A stunning, beautiful, sleek and fully responsive WordPress website! Includes initial site-wide optimization.
Creation and set up of Google Analytics & Google Search Console accounts for you. I also walk you through how to use these SEO tools. Already have a WordPress site? I optimize it for you. I offer a site audit as well as a site opinion, with actionable comments and suggestions for improving rankings and traffic. Once you accept my recommendations, I implement them for you.
Beware of the SEO service industry standard practice of locking you into a minimum 6 months contract. No long term contracts here! You are never locked in! The services I provide are based on “one service at a time” task and payment. SEO success is a long term process similar to building a toned muscular body in the gym. A desired physical look is not achieved by going to the gym one time. Similarly, getting to the top of Google’s first page is rarely achieved with a one-time optimization service. Once every 2 weeks traffic data needs to be analyzed and changes to the site made accordingly. Titles need to be changed, Tags need to be added, site wide SEO settings need to be modified, new pages or posts might need to be created, and the entire site-wide optimization needs to be re-evaluated and sharpened, based on the traffic data.
As everyone hates long term contracts, I ask for no contract at all. I do the tasks “one by one”. If you seek just web design with optimization, as a one time job, this is exactly what I will do. One time site-wide optimization or site opinion with suggestions are also available. I provide periodical reviews and updates. A MUST. After the initial optimization, you can re-hire me as needed for a “tune up”. You can do this at your own pace, as you deem necessary, without being locked-in to a long term contract.
There are many different levels of website optimization. Initially, basic optimization is done, and if results are not satisfactory, the level is escalated. It is an incremental process. The first optimization service is the most expensive. Follow up “tune ups” are much cheaper.
I provide the following SEO services globally from my office in Boston city center:
- SEO Audit and Opinion • Content audit and optimization • Copy writing corrections and improvements • Keyword research • Meta Tag Optimization (Writing title and description HTML tags) • Fix Duplicate Content Issues • Heading Tags Optimization • Complete On-page Optimization • Permalinks Setup • Create and submit XML Sitemap to Google and Bing • H1 to H5 tags optimization • 301 redirection • 404 redirection set up • Resolve webmaster crawl errors • Internal linking structure correction • Yoast site-wide Optimization • Site loading speed Optimization • Create and Update Robots.txt • Breadcrumb Setup • Technical WordPress fixing • Google Webmaster tools setup • Google Analytics setup • Bing Webmaster tools account set up • Competitor Analysis • Image ALT Tags Optimization • Image SEO optimization • Image compression for loading speed optimization • Tag optimization for maximum exposure and to increase ranking chances • URL submission and indexing on Google, Bing and Yahoo • Boost organic ranking
A Premium One of a Kind SEO Service Available:
I can create thousands of posts and pages for you using automated software, when you can simply never achieve your objective manually. For example, if you have a worldwide product or service, and you need thousands of pages specifically optimized for various cities around the world, I can do that for you. Google is extremely focused on Geo Location and the city where the product or service is offered is the main factor in ranking results. The only way to rank well in 1000 different cities is to have a page or post specifically targeting a city by being optimized for this city. I have the required software, experience and know-how to create thousands of pages and posts, targeting various cities, even 10,000 cities if you need it, with the perfect amount of geo location optimization for each page or blog.